COMPANY

LEGAL

CONFIDENTIAL



This document is confidential and contains proprietary information and intellectual property of Principal JAVED ALI, Creative Agency XD STUDIOS and Company VMWARE.

Neither this document nor any of the information contained herein may be reproduced or disclosed under any circumstances without our express written permission.

Please be aware that disclosure, copying, distribution or use of this document and the information contained therein is strictly prohibited.


ENTERPRISE

EXPERIENCE
DESIGN
STRATEGY

OVERVIEW

VMWARE, INC.

VMware is a global leader in cloud infrastructure and digital workspace technology and accelerates digital transformation for evolving IT environments.



K

USERS

K

COMPANIES

K

LEARNERS

M

IMPACT

SUCCESS

DESIGN STRATEGY

img
COLLEEN KAPASE VP, VMWARE / SNOWFLAKE
img

Javed led user experience design and strategy for VMware's Partner Ecosystem with a resounding success without question. We saw a 50% quarter after quarter increase for sales.

2016 - 2013

SENIOR UI / UX DESIGNER

Ensure partner touch points with VMware positively reinforced the brand user experience, resulting in a more cohesive and coherent relationship.

ROLE

PARTNER EXPERIENCE
  • Lead Designer
  • Design / Project Manager
  • Front-end Developer
  • Researcher
  • Content Creator
  • Motion Graphics
CUSTOMER EXPERIENCE
  • Contributing Designer
  • Project Manager

TEAM

GLOBAL PARTNER BUSINESS /
CUSTOMER ADVOCACY
  • 7 Design
  • 4 Marketing
  • 3 Sales
  • 7 Programs
  • 3 Solutions
  • 2 Incentives
  • 7 Readiness
  • 3 Support
  • 7 Engineering
  • 3 IT

TENURE

DURATION
3.5 Years
ORGANIZATION
3 days onsite and 2 days remote, weekly meetings with stakeholders in Palo Alto, Austin, Costa Rica and Bangalore to share updates, review designs, code and content.

OPERATIONS

BUSINESS CASE

Empower partners to sell more externally while empowering business units internally by selling the value of investing in UX.

WHAT?

BUSINESS
  • Decreased Revenue
  • Increased Costs
  • High Support Cases
  • Design Debt
  • Technical Debt

WHO?

TEAM
  • Design Silos
  • Distributed Teams
  • Lack of Governance
  • Lack of Resources
  • Major Backlogs

WTF?

CUSTOMER
  • Sub-par User Experience
  • Fragmented Channels
  • Manual Processes
  • Lower Productivity
  • Missed Opportunities

WHAT

DELIVERABLES

Artifacts and deliverables produced for VMware's Partner experience.

WINS

INDUSTRY HONORS

VMware on 2015 list of the 100 Best Places to Work in IT.

  • Best Portal
    Experience
    The Channel Company 2015
    • Beat Microsoft to take #1 spot in ease of doing business, managing channel conflict, field and pre-sales support, increasing partner satisfaction and C-SAT score
  • Best Innovative
    Team
    VMware, Inc. 2015
    • Created a brand new, role-based, task-oriented user onboarding experience and self-service path to reduce business transaction time by 57 days
  • Five Star of
    Excellence
    VMware, Inc. 2014
    • Revamped VMware Partner Network with a task-oriented, responsive redesign to improve usability, information architecture and access to content while supporting a transactional framework

RECOGNITION

BEST CUSTOMER EXPERIENCE

Channel partners give top marks to VMware.

VMware delivers massive ratings increase in ease of doing business, managing channel conflict, quality of field management and pre-sales support. The tech giant snags victories in product innovation, support and partnership, beating Microsoft to take top spot in Customer Experience.

HOW

TOOL KIT

A human-centered, creative approach to solving difficult problems.

    • User Research
    • Information Architecture
    • Wireframe / Prototype
    • Visual / Interaction Design
    • Pattern Library
    • Design / Editorial Styleguide
    • Front-end Development
    • Web / Mobile
    • SalesForces
    • HTML / CSS
    • Some PHP / Jquery / Javascript
    • Stakeholder Management
    • Cross-functional Teams
    • Vendor Management
    • Paper and Pencil
    • Sketch
    • Adobe CC
    • Flinto
    • Axure
    • Omnigraffle
    • Invision

😀

THANK YOU

© 2020. All Rights Reserved.