COMPANY

LEGAL

CONFIDENTIAL



This document is confidential and contains proprietary information and intellectual property of Principal JAVED ALI and Creative Agency XD STUDIOS and Company URBAN HALAL.

Neither this document nor any of the information contained herein may be reproduced or disclosed under any circumstances without our express written permission.

Please be aware that disclosure, copying, distribution or use of this document and the information contained therein is strictly prohibited.


FOOD TECH

DESIGNING ACROSS CULTURES

OVERVIEW

URBAN HALAL

URBAN HALAL is a food discovery platform and marketplace that uses ai and digital psychology to help 8m foodies find places to love and cuisines to devour.



M

US USERS

B

GLOBAL USERS

B

US SPEND

T

GLOBAL SPEND

2019

LEAD DESIGNER

Design across cultures and create an innovative brand for ethnic and halal food discovery, while empowering restaurants with a SaaS platform.

ROLE

FOODIE EXPERIENCE
  • Platform Architect
  • Lead Designer
  • Project Manager
  • Front-end Developer
  • Reasearcher
  • Content Creator
  • Motion Graphics

TEAM

DEPARTMENTS
  • 3 Product
  • 7 Engineering
  • 2 Research
  • 3 Content
  • 2 Marketing

TENURE

DURATION
12 Months
ORGANIZATION
The role is completely remote with daily team check-ins and weekly meetings with stakeholders from San Francisco, Chandigarh and Dhaka to share project updates.

WHO

TEAM

Distributed Team

Javed
JAVEDPRINCIPAL ARCHITECT
Sapna
SAPNAMARKETING MANAGER
Gerry
GERRYENTERPRISE ARCHITECT
Rahima
RAHIMACONTENT PRODUCER
Damon
DAMONSR. PRODUCT MANAGER
Dave
DAVESR. DEVELOPER PLATFORMS
Greg
GREGSR. DEVELOPER PLATFORMS
Abhishek
ABHISHEKSR. SaaS EXPERT
Bhupi
BHUPILEAD MOBILE & DESKTOP
ABHISHEK
ABHISHEKSR. DEVELOPER ANDROID
NISCHAL
NISCHALSR. IOS DEVELOPER
NARENDER
NARENDERWEB DEVELOPER
ARUN
ARUNMOTION
TORAB
TORABASO/AEM
YATIN
YATINSEO/SEM

OPERATIONS

BUSINESS CASE

Halal food goes mainstream

There are roughly 8 million Muslims in the United States who play an important role in the popularity of halal foods. According to Bloomberg, there are also non-Muslim Americans behind the category's surging popularity.

People today, especially millennials, are more interested in what they eat, where it comes from and how the animals were treated.

Some people see it as an assurance of food quality or humane treatment of animals, while some - like people in cities who are willing to stand on long lines for a halal lunch - are voting with their stomachs.

Including both grocery and restaurant food, the category has grown by one-third since 2010, and sales reached $20 billion in 2016. Whole Foods says halal foods have been growing by double-digit percentages for the past five years.

WHAT

DELIVERABLES

Artifacts and deliverables produced for FOODY's exprience.



HALAL FOOD NEARBY

Suggested Halal restaurants based on in-app trends.

FILTER BY CUISINE

Explore over 55 global Halal cuisines.

Where Halal Foodies Eat

Nearby Halal Restaurants to love and cuisines to devour

HOW

TOOL KIT

A human-centered, creative approach to solving difficult problems.

    • User Research
    • Information Architecture
    • Wireframe / Prototype
    • Visual / Interaction Design
    • Pattern Library
    • Design / Editorial Styleguide
    • Front-end Development
    • Web / Mobile / iOS / Android
    • Backend / MySQL
    • HTML / CSS
    • Some PHP / Jquery / Javascript
    • Stakeholder Management
    • Cross-functional Teams
    • Vendor Management
    • Paper and Pencil
    • Sketch
    • Adobe CC
    • Invision
    •  
    •  
    •  

😀

THANK YOU

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