COMPANY

LEGAL

CONFIDENTIAL



This document is confidential and contains proprietary information and intellectual property of Principal JAVED ALI, Creative Agency XD STUDIOS and Company ILLUME MEDIA.

Neither this document nor any of the information contained herein may be reproduced or disclosed under any circumstances without our express written permission.

Please be aware that disclosure, copying, distribution or use of this document and the information contained therein is strictly prohibited.


NEW MEDIA

REFRAMING
THE
NARRATIVE

OVERVIEW

OPERATIONS

ILLUME MEDIA is an award-winning digital media platform introducing new stories, new perspectives, and new communities to America and beyond.



M

COMMUNITY

K

USERS

COUNTRIES

B

IMPACT

SUCCESS

DESIGN STRATEGY

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NOMAN MUNIF SR. DIRECTOR, SENSOR TOWER
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Javed has an impeccable touch of beauty, elegance and simplicity. We have worked on several projects and I have always been impressed by him.

2006 - 2013

HEAD OF PRODUCT

Actively reframe the American Muslim narrative and cover America and the world from a diverse aand inclusive framework.

ROLE

CIVIC DESIGN
  • Publisher
  • Editor-in-Chief
  • Principal Designer
  • Project Manager
  • Front-end Developer
  • Researcher
  • Content Creator
  • Motion Graphics

TEAM

DISTRIBUTED
  • 100+ Journalists
  • 9 Editors
  • 7 Board Members
  • 15 Photographers
  • 5 Videographers
  • 3 Podcast
  • 100+ Parters
  • 7 Engineering
  • 3 Design

TENURE

DURATION
7 Years
ORGANIZATION
Raised capital and founded an award-winning media agency recognized globally for innovative designs, ground-breaking storytelling and cutting-edge technology.

PAIN POINTS

DESIGN CHALLENGE

WHAT?

MEDIA
  • Muslims
  • Are
  • Terrorists

WHO?

PEOPLE
  • What
  • Are
  • Mozlems?

WTF?

MUSLIMS
  • Muslims ...
  • Are ...
  • NOT TERRORISTS!!!

WHY?

DESIGN RESEARCH

TELLS VILLAIN STORIES

MEDIA
  • Enterntainment
  • News
  • Policy

READ STORIES

PEOPLE
  • Misinformation
  • Fear
  • Islamophobia

TELL HERO STORIES

MUSLIMS
  • Education
  • Empathy
  • Inclusion

MESSAGING

DESIGN FAILS

INSTITUTIONS

MEDIA
  • What
  • Is
  • Islam?

INTERSECTIONS

PEOPLE
  • Who
  • Are
  • Muslims?

INDIVIDUALS

MUSLIMS
  • We
  • Are
  • Muslims

TELL BETTER STORIES

DESIGN STRATEGY

HUMANIZE PEOPLE

BREAK THINGS

BY DESIGN

REWRITE THE RULES

BY PSYCHOLOGY

IMPACT

BILLION FOLD

WINS

INDUSTRY HONORS

Webby Awards, Edward R. Murrow and National Press Foundation Awards.

  • 500 Makers
    of Islamic Economy
    Islamica 2016, 2015
    • Selected as one of 500 of the world’s most prominent and influential personalities in the Islamic world and economy
  • Global Economy:
    Media & Entertainment
    Thompson Reuters & Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum 2015, 2013
    • Selected as Key Player in the top 10 global economies within the online information and apps space
  • World’s 500 Most
    Influential Muslims
    Georgetown University & RISSC 2013
    • Recognized as a global Influencer for ground-breaking media startup and using storytelling to drive positive social change
  • Best User
    Experience
    The Webby Awards 2013
  • BEST DIGITAL
    NEWSROOM
    Radio Television Digital News Association / UNITY 2011
  • EXCELLENCE IN
    AMERICAN JOURNALISM
    National Press Foundation 2011
  • EXCELLENCE IN
    JOURNALISM
    South Asian Journalist Association 2013, 2011, 2010
    • Outstanding reporting, video and feature stories by a journalist of South Asian origin in the U.S.
      ILLUME Magazine

  • EXCELLENCE IN
    STORYTELLING
    New America Media 2013
    • Outstanding investigative story of an American hero recognized for courage
      ILLUME Magazine
  • EXCELLENCE IN
    PHOTO JOURNALISM
    New America Media 2011
    • Outstanding photo essay for on-the-ground coverage of hurricane Sandy in New York
      ILLUME Magazine
  • Civic Engagement & Conflict Resolution Fellow
    United Nations Alliance of Civilizations & Soliya 2011
    • Chosen as one of 100 exceptional young leaders to pioneer new models for Civil Media
  • EXCELLENCE IN
    JOURNALISM
    California State Senate 2008
    • Recognized for high-quality journalism representing marginalized communities
      ILLUME Magazine

INDUSTRY WINS

BEST IN STORYTELLING

User Experience and News Operation.

ILLUME MAGAZINE breaks the news cycle with hard-hitting journalism delivered across print and digital mediums. It explores identity, diversity, and inclusion through cutting edge designs and visual narratives.

HOW

TOOL KIT

A human-centered, creative approach to solving difficult problems.

    • User Research
    • Information Architecture
    • Wireframe / Prototype
    • Visual / Interaction Design
    • Pattern Library
    • Design / Editorial Styleguide
    • Front-end Development
    • Web / Mobile
    • SalesForces
    • HTML / CSS
    • Some PHP / Jquery / Javascript
    • Stakeholder Management
    • Cross-functional Teams
    • Vendor Management
    • Paper and Pencil
    • Sketch
    • Adobe CC
    • Flinto
    • Axure
    • Omnigraffle
    • Invision

😀

THANK YOU

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